商务英语翻译[第四讲].ppt

商务英语翻译教程Business English Translation Course-book ; ; SONY CANON Adidas Christian Dior Motorola Omega Casino GOOD COMPANION PLOYBOY CROWN Philips Kodak Konica Best Rich-on DOVE Parker Citizen Nescafe Holiday Inn Times Shell Blue Ribbon Beer panda Black Swirl Wind Great Wall Apollo Phoenix Diamond ;Coca – cola Xerox BQ Pepsi Gold lion White Elephant Blue Bird Crown Blue Cat 7 – up Truly Unilevel Arche Pantene Brandy ;英汉广告中隐喻翻译策略Strategies to Metaphor Ads Translation from English into Chinese;隐喻 - 隐喻 (metaphor to metaphor) ;隐喻 - 隐喻 (metaphor to metaphor) ;隐喻 - 明喻 (metaphor to simile) ;隐喻 - 非隐喻 (metaphor to non-metaphor);隐喻 - 非隐喻 (metaphor to non-metaphor);汉语广告英译中修辞手法的应用Application of Rhetoric C—E Translation of Ads;重复 (Repetition);头、尾韵(Alliteration);??喻 (Metaphor); ;对比 (Contrast);排比、对偶(Parallel Construction) ;双关 (Pun);套用或篡改惯用词句式;商务英语中的隐喻的翻译原则;尽量保持隐喻特征;接通两种语言喻体意象;最大限度弥补隐喻翻译中的意象损失;符合汉语表达习惯;商务英语翻译中的词类转换;名词的转换;名词的转换;动词转译为汉语名词;形容词的转译;形容词的转译;副词的转译;介词转译为动词;商务英语翻译中的跨文化因素Cross – cultural Elements in Translation of Business English动植物因素颜色因素数字因素宗教因素;商务英语翻译中的功能对等 Functional Equivalence ;商务英语翻译教程; www. Lzcambridge. Com Thank you !