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英语专业论文开题汇报修正
Nanchang Institute of Technology
Research Proposal of Graduation Thesis
English Title A Study of the Influences of Cross-cultural Factors on the Business Negotiation between China and Britain
Chinese Title 论跨文化因素对中英商务谈判的影响
Name
Major
No.
Advisor
Date
Department of Foreign Language
Title:A Study of the Influences of Cross-cultural Factors on the Business Negotiation between China
and Britain
(论跨文化因素对中英商务谈判的影响)1. Purpose Significance of Research
The purpose of research
For one student from Business English, I choose this topic, because I am very interested in the topic.To finish the thesis by ourselves could improve the ability of searching information and writing.It could make us clearly know the special field of business English, especially the relationship between cross-cultural communication and international business negotiations.When we finish the writing of the paper,we will have a better understanding of cross-cultural factors on the impact of international business negotiations.
The significance of research
With the development of globalization, the international trade between China and Britain becomes booming,while cultural factors plays an essential role in successful business negotiation.So to know the cultural difference is important for our country and Britain to establish a long -term cooperative relationship.
However, there still exist cultural barriers among Sino-British business negotiations, so I explore this thesis and also could acquire ability of dealing cultural problems .Literature Review
The word“negotiation,derives from the Latin infinitive“negotiari”,which means“to trade or do business”.Robert Maddux (1988) defines negotiation as the process satisfy our needs when someone else con
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