Unit1Advertisements-reading教案（牛津版必修4）.doc

第  PAGE 3 页 共  NUMPAGES 3 页 ( Period 1) 班级?姓名?学号【来.源：全,品…中高*考*网】?时间?自评优□良□中□差□Learning Aims: ●To gain an overall understanding of different types of advertisements. ●To improve their reading comprehension skill by fully participating in all activities. Character building: ●To grasp some insight into PSAs and help raise their awareness of the important role PSAs play in social life. Important and difficult points: ●To get involved in all the activities designed. ●To master the reading strategy of reading expository writing. Learning procedures: I. Lead-in ( Guessing game ) II. Prediction What do you think might be discussed in the article by seeing the title? Please name some aspects. __________________________________________________________________________________【来.源：全,品…中高*考*网】 III. Fast reading（Read the text quickly and answer the following questions）.【来.源：全,品…中高*考*网】 1. What do ads try to persuade people to do? __________________________________________________________________________________2. What does PSA stand for? __________________________________________________________________________________ 3. What do PSAs aim to do? __________________________________________________________________________________ IV. Detailed reading Task I Read the article again and do the true or false exercises. ( ) 1. Most people are not aware of how many ads are around them. ( ) 2. Advertisements are always meant to promote a product or service. ( ) 3. PSAs are only found in newspapers and on TV. ( ) 4. PSAs and commercial ads use some of the same methods. ( ) 5. Commercial ads often give us valuable information about how to live our lives. ( ) 6. An ad warning people against smoking is an example of a PSA. Task II Read the article again and answer the following questions. 1. Where are advertisements usually found? ________________________________