Unit1Advertising+Welcome+to+the+unit课件（译林牛津版必修4）.ppt

Module 4Unit 1 Advertising ;;Are the videos parts of films? What are they? What products or services are the ads about ? Which ad makes you want to buy a product ? 4.Which ad makes you think about problems in society?;ads;;;;A commercial ad; Observe the four posters on Page 1 and try to divide the ads into two types.; Oxlin Airlines;Soft Shine Shampoo;Try to divide them into two types.;;;This poster is a __________ad. It offers the airline ______. It uses the slogan I love to fly with Oxlin Airlines” to _____ people to take their flights.;This poster is trying to show us that the birds have nowhere else to build their_____because all the trees have been___. It tells us that we should __________ from now on. ;The poster tells us that _________ is harmful to people. It is intended to _____ us about health and problems in society and calls on us to value our lives and say _____.;This poster is trying to make people _____ their product. It tells people that if they use__________, their hair will ________. It is really an attractive ad.;A guessing game!;1.Just do it. ;5.Keeping moving... ;short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive ;;;;The Dawei Mountain;;;;Protect Liuyang River, protect ourselves;The Dawei Mountain;浏河之源，养生天境 Liuyang headwater, good place for health;1. Design a commercial ad: try to sell a kind of thing to us. (a book, a pen an ice cream… ) 2. Design a PSA about our school life. (to protect grass, to save water, to respect teachers…);;Resources: for more information about Earth day: /day.htm Preview the reading material and finish the task in English weekly.;Good staying with you!