Unit1Advertising-Languagepoints优质课件牛津译林版必修4.ppt

Reading strategy: reading expository writing;How can we divide the article?;Commercial ads;Commercial ads; Language points;1.We are so used to them that we often do not even realize how many we see and hear in a day. (line 1);be/get /become used to sth. 熟悉…,习惯…;I used to go to the movies, but now I usually watch TV at home.;so…(adj./adv.) that…;2. I did some research on advertisements, and have some very important information to share with you. ( line2 );share sth. with sb. ;　　3. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. ( line 5);persuasive adj. ;D;　　2. While shopping, people sometimes can’t help ____ into buying something they don’t really need.(1996上海) 　　A. to persuade 　 B. persuading 　　C. being persuaded D. be persuaded ;　　4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. (line 11);place vt． ;5.Does an advertisement tell people the complete truth?(line17);a complete edition of Shakespeare’s works;　　6.However, we still must be aware of the methods used in advertisement to try and sell us things. (line15);be aware of ;awareness n．觉察；自觉；觉悟;　　7. Even if an ad does not lie, it does not mean it tells you the complete truth. (line 17);even if 即使;Don’t lie to me! ;lie v. 躺；位于;　　8.The advertisers want you to read the word ‘fights’ and think that the toothpaste cures bad breath, but it does not say that! (line 18) ;cure vt. 治愈；治疗 n.治疗(法)；;This medicine cured him of his cough．;9.Not all ads play tricks on us though. (line 28);Not all the athletes were able to get medals in a game．;play a trick／tricks on sb.;1.You should _____ your books_____ your desk-mate. 2.I _________ getting up early in the morning. 3.He __________ finish the project ahead of time, but he failed. 4.I will never ______ the words of door-to-door salesman.;do rese