Unit1advertising-Languagepoints课件（牛津译林版模块3）.ppt

Unit 1;Unit 1 Advertising ;Language points;1. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt. 劝说、说服 e.g. His friends failed to persuade him to go on the outdoor camping trip. 他的朋友们劝他去户外露营，但失败了。;常用结构： persuade sb. to do sth. 说服某人做某事 persuade sb. into doing sth. 说服某人做某事 persuade sb. out of doing sth. 说服某人不做某事;believe in 相信……的存在，信任/信赖 e.g. I don’t believe in ghosts. I think that stories of ghosts were made up by human beings. 我不相信鬼魂。我认为鬼魂的故事都 是人类编造出来的。 They need a leader they can believe in. 他们需要一个可以信赖的领导。;2. A commercial advertisement is one which someone has paid for to advertise a product or service. 1) 句中which引导一个定语从句，修饰先 行词one。 2) 短语pay for的意思是“为……付费”。如： Let me pay for dinner this time. 这次就让我来付饭钱吧。;3. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare. for free 免费 e.g. Each child coming to the bookshop on Children’s Day will get a book for free. 任何一个儿童节那天来书店的小孩都能免费得到一本书。;be meant to 旨在，目的是 e.g. What he said at the meeting was meant to make us support his idea. 会议上他说的话是希望我们支持他的观点。 The scholarship is meant to encourage the students to work harder at their lessons. 奖学金应该是用来鼓励学生在学业上更加努力的。;4. There are laws to protect people from advertisements that cheat people. protect… from… 防止……； 保护……免受…… e.g. People usually wear sunglasses to protect their eyes from the strong sunlight. 人们常常戴太阳镜来保护他们的眼睛免受强烈太阳光的伤害。;5. However, we still must be aware of the skilful methods used in ads to try and sell us things. be aware of 知道，意识到，明白 e.g. Everybody should be aware of the risks involved. 人人都应该认识到所涉及的风险。;6. Even if an ad does not lie, it does not mean it is altogether innocent. 1) even if 即使，虽然 e.g. Even if I fail this time, I would try again.即使我这次失败了，我还