Unit1Advertising-Reading(Period1)教案（牛津必修4）.doc

第  PAGE 4 页 共  NUMPAGES 4 页 Learning aims: 1. To get a general idea of the whole text. 2. To be familiar with the detailed information about the text. 3. To master the reading strategy for expository writing. 4. To deliver a debate by cooperating with group members. ? Before class Task1: a small quiz Please identify whether the following statements are true. 1. All advertisements encourage people to buy products or services. ( ) 2. The language used in advertisements is usually very persuasive and creative. ( ) 3. China began to use PSAs to educate the public in 1986. ( ) Task2: prediction When it comes to advertisements, what do you think the article might talk about? ? During class Task1: fast reading Read the article quickly and try to confirm whether your prediction is true. Tick (√)out the subjects that are mentioned. ①what is an ad ②how to make ads ③ where can ads be found ④ the type of ads ⑤ the purpose of ads ⑥ the truth of ads ⑦ the advantages of ads ⑧ the disadvantages of ads ? ? ? ? ? ? ? ? Task2: careful reading Read the article again and try to figure out the structure of it. Part 1 Part 2 Part 3 ? Task3: reading strategy 1. Expository writing is meant to introduce you to basic information on a topic. What is the format of it?