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Unit1Advertising-reading导学案(牛津必修4).doc

Unit1Advertising-reading导学案(牛津必修4).doc

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Unit1Advertising-reading导学案(牛津必修4).doc

第  PAGE 3 页 共  NUMPAGES 3 页 Step 1 Learning Goals: Students are expected to learn some basic information about advertising. Learn the two basic types of advertisements—commercial advertisements and public service advertisements. Learning Important and Difficult Points: Learn the methods used in advertising and China’s public service advertisements. Learning Methods: 1. Read the expository writing by identifying the introduction, examples and facts that develop or support the idea and the conclusion. 2. Master this strategy and become competent in reading expository writing. Learning Procedures: Step 2 Brainstorming 1. Where can we see advertisements? 2. Do you think advertisements play an important part in our lives? Why or why not? Step 3 Reading Ⅰ. Fast reading What might be discussed in the article? advertisements Ⅱ. Reading strategy: 1. Reading expository writing The definition of expository writing: _____________________________________________ It usually follows the same basic format(格式): _____________________________________________________________________________【来.源:全,品…中高*考*网】 2. Structure of the passage Introduction Body Conclusion [探究] Try to find the structure of the passage III. Detailed reading 1. Why are some of the ads clever according to the article? 2. Why should we follow the advice in PSAs? 3. What is the major distinction between commercial advertisements and PSAs? Step 4 Self-assessment【来.源:全,品…中高*考*网】 I.Fill in the blanks according to the text. Types of advertisements Commercial ads PSAs 【来.源:全,品…中高*考*网】 Similarities【来.源:全,品…中高*考*网】Places found【来.源:全,品…中高*考*网】?Methods usedThey use __________ language and ___________________ DifferencesPurposes??Validity?? Examples ‘Bright-teeth fights bad teeth!’ …? Step 5 Self-examination 1. Debate: advantages vs. disadvantages. 2. Try to design an advertisement for your group. 【来.源:全,品…中高*考*网】

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