Unit1advertising-Reading教案（牛津译林版模块3）.doc

Unit 1 Advertising Reading: Advertisement Teaching Aims: To learn more about advertisements To learn how to read a expository writing To read the passage Advertisements and complete related answers To improve their reading comprehension skill by fully participating in all activities Teaching Key Points Teaching Difficulties: How to improve their reading ability through teaching activities How to let them gain some insight into advertisements and help them deal with advertisements in their daily life The usages of some key words Teaching Procedure: Step One: Leading-in T: (Greet the students as usual)In the last lesson we discussed four advertisements and talked about their effects on us. Today we will go on to learn more about ads by reading a passage called Advertisements. Please look at the title and tell me: What might be talked about in the article? Ss: … (Any possible answers are acceptable) (This step is to help them predict the contents of the passage which is of great help to improving their reading comprehension ability) Step Two: Reading Comprehension T: Very Good! Now let’s read the article to check whether your prediction is correct or not. First of all, please open your book to page 2. Go through the questions in part A first and then read the text silently to find the answers to the three questions: What do ads try to persuade people to do? What does PSA stand for? What do PSAs aim to do? (Remind students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. ) Ss: … (Encourage them to give their answers in their own words.) Suggested Answers: To buy a product service or service, or to believe in an idea. Public service advertisements They aim to teach us and help us lead bette