Unit1Advertising-Welcometotheunit优质课件牛津译林版必修4.ppt

dvertising;What’s it?;Enjoy more ads;Enjoy more ads;Enjoy more ads;Enjoy more ads;Types of advertisements; ;Observation:;Free - Talk:;雀巢咖啡 The taste is great. 味道好极了。 麦当劳 I‘m lovin’ it! 我就喜欢！ 三星电子 feel the new space. 感受新境界。 百事可乐 the choice of a new generation. 新一代的选择。 IBM no business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。 东芝电子 take toshiba, take the world. 拥有东芝，拥有世界。 麦斯威尔咖啡 good to the last drop. 滴滴香浓,意犹未尽 。 雪碧 obey your thirst. 服从你的渴望 。 ;Unit 1;What may be talked about in this expository writing?;Reading strategy:;Structure of the writing:;Fast-reading;Listen to the passage and fill in the numbered blanks with no more than three words.;2 ________;Read the text again and answer the questions. ;2. What is the major distinction between commercial advertisements and PSAs?;3. Why are some of the advertisements clever according to the article? 4. When did China begin a nationwide public service advertising campaign?;5. Why should we follow the advice in PSAs?;True for False;4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.;More ads for you to discuss:;Enjoy your music, Enjoy your Sony!;Cherish your life!;Taiwan, China!;;Shoes can fly! So do your dreams!;