Unit1Advertising-Wordpower学案牛津版必修4.doc

PAGE  PAGE - 2 - Unit 1 Advertising Period 6学案 牛津版必修4 Period 6 Word power Originated by Ms. Yang Revised by Ms. Jiang and Ms. Xu Studying task: Using suffixes Sales and marketing Studying aims: 1.Get to learn some words that are created by adding suffixes to the root words. 2. Learn more words and expressions related to sales and marketing. 3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes. Self education(自主学习): Task 1: Blank-filling (Advertise) Advertisements are an important part of life.They use lots of __attractive___(attract) and ___exciting__ (excite) images to sell products or services. __Generally__(General) speaking, there are two main types: __commercial__(commerce) ads and PSAs. They do not always tell you the __truth_____ (true). We should be ____careful__(care). Question: How are these new words formed? Team work(合作探究): Task 2:How to form adjectives from nouns and verbs?(参考教材P6) Task 3: Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins. Task 4 :Read the passage on page 7 and guess the meanings of the following words. Product 产品 Market research 市场调查 Consumers 消费者 Sales and marketing 销售和市场 Sales target 销售目标 High quality 高质量 Market share 市场份额 Sales figures 销售量 Sales/marketing department 销售/营销部门 Target detection (目标检 Task 5:Finish the exercise on page6~7