Unit1advertising-WordPower课件（牛津译林版模块3）.ppt

Word Power Using suffixes Sales and marketing Brainstorming Look at the following words and tell us what part of speech each word is. health healthy interest interesting decide decision n. adj. n./ v. adj. v. n. An English word can have several derivatives. Many English words share the same root word even though they have different meanings or parts of speech. How are these words formed? When you come across unfamiliar words, do you often use the knowledge of word formation to guess their meanings? If so, can you give some examples? We can create adjectives by adding suffixes to nouns or verbs. Read the dialogue on page 6 and think about how the adjectives in blue are formed. Below are some of the different suffixes used to form adjectives: Noun + y + ly + ic + al + ous + ful health  healthy week  weekly hero  heroic origin  original danger  dangerous help  helpful Verb + ed + ing + able + ive amaze  amazed excite  exciting enjoy  enjoyable attract  attractive Read the advertisement on page 6 and fill in blanks. Form adjectives by adding the correct suffixes to the words in brackets. Answers: 1. ________ 2. ________ 3. ________ 4. ________ 5. ________ 6. ________ 7. ________ 8. ________ 9. ________ lovely attractive boring energetic friendly enjoyable wealthy lucky fantastic Some common suffixes: Suffix Meaning Examples -ical having the quality of -able having the ability of -ous like, full of -ful characterized by -less without practical believable adventurous handful careless Some common prefixes: Prefix Meaning Examples un- not in- not dis- opposite re- do again mis- badly or wrongly unfair, unhappy incorrect, invisible disable, dishonest rewrite, retell mistake, misdirect Suppose you own a small ice cream shop and people fr