Unit1AdvertisingProject精品课件牛津译林版必修4.ppt

Unit 1;Are you aware of the advertisements around us?;Let’s recite!;Project  Developing an ad campaign;Listen to the first passage and answer the questions.;1. What is an ad campaign?;2. What media can you use in an ad campaign? 3. What questions should we first consider? ;Read the passage again and fill in the table.;How to build an ad 1.c_________;Anti-smoking ad campaign;Read the passage and answer the questions.;What is the subject of this ad campaign? 2. Who is the target audience for this ad campaign? 3. What is the ad campaign aimed to do?;Language study;have…in mind figure out get… to do… in order to do… in advance appeal to sb/sth care about… be concerned with…/about… get… across depend on… ;millions of … due to… result in… cost sb /sth n. cause damage to… choose…as… discourage sb from doing convince sb to do… urge sb to do… ;provide… with… inform… about… as well be fully aware of… shock sb into doing… die from… all too soon relate… to…;have…in mind figure out get… to do… in order to do… in advance appeal to sb/sth care about… be concerned with…/about… get… across depend on… ;millions of … due to… result in… cost sb /sth n. cause damage to… choose…as… discourage sb from doing convince sb to do… urge sb to do… ;provide… with… inform… about… as well be fully aware of… shock sb into doing… die from… all too soon relate… to…;1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience ... 句中using为现在分词，做__________。 Some time later, they began to eat their meals, using their hands.;2. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. get sb. to do sth. 让某人做某事 我将让我的叔叔帮我解决这个问题。 I will get my uncle to help me solve the problem. 同义短语：have sb. do sth.;3. In order to determine your audience, you will need to do a little research and analysis in advance. in order to 为了 He lit