Unit1AdvertisingProject课件1（牛津译林版必修4）.ppt

Unit 1 Advertising;How do you build an ad campaign;Two main types of advertisements ?;Fast-reading;Ⅰ.Questions;3.Before building an ad campaign, what questions you must consider first? （1）Who is the audience for your ad campaign? （2）What do you want your ad campaign to say? （3）How do you reach your audience?;Careful-reading;Ⅱ.Fill in the blanks;2.What do you want your audience to say?;3.How do you reach your audience?;Key phrases;试图吸引观众 设计一次公共福利活动 关心/ 关注一个社会问题 对…感兴趣 影响他们的生活 让你的信息被理解明白 主要取决于你的目标观众;Key sentences;Fast-reading;Ⅰ.Questions based on Article 2;2.Who’s the target audience and why? To discourage high-school teenagers, who are the target audience, from smoking. 3.The following approaches to achieving the goal are used except ________. A. Tell teenagers to care about health and future. B. Educate teenagers about the bad physical effects of smoking and those on the people around them. C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible. D. Convince the parents to urge their children to give up smoking.;4.How many kinds of forms be used to promote the information on anti-smoking? ________ A.2 B.3 C.4 D.5;5.Why do they chose the picture— ‘Smoking kills’ as their logo? Because many people think that smoking is cool or enjoyable without fully realizing the damage it does to their health.;Careful-reading;Ⅲ.Fill in the blanks; put large posters around the school with logo and slogan. Our website will _____________ students with more information about smoking. We will also ________ an article in the school magazine ________ students about the dangers of smoking, and we will ________ an essay competition as ________. ;It is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it ________ ________ their health ________we choose this picture as our logo. We want to ________ people into ________ that many people smokers die all too soon __