Unit1AdvertisingProject课件2（牛津译林版必修4）.ppt

Unit 1 Advertising;Project Developing an ad campaign;Step One: Comprehension;To build an ad c_________;Main idea of each paragraph;Step Two: Language Focuses;2 In order to determine…(line 11) determine:decide firmly/find out Eg.We haven’t determined when to leave. Can you determine the meaning of the word? determine on/upon:resolve Eg.We determined on an early start. determine to do sth. He determined to learn French. determined: adj.be ~ to do sth. I’m determined to succeed. Ex: ;3 appeal to the way…(line 19) appeal to: V. (a) be attractive/interesting Eg. Do these paintings appeal to you? (b) make an earnest request 恳求/呼吁 Eg. The police appealed to the crowd not to panic. N. Eg. an appeal for help/ food The new fashion soon lost its appeal. Ex. The idea of working abroad never ______ ______ me.(吸引） ;4 be concerned with…(line 23) be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr Zhang is much concerned with the disabled. concern:V. affect The loss is serious for all concerned. N. It’s no concern of mine. What are your main concerns as a writer? as far as sb/sth. concerned: 就某人/事而言 Ex. We ________ _________ _________ _________ his safety.( 都关心） - ;5 what approach you want to …(line 28) approach N. ways We can try a new approach to language teaching. N. coming near to At her approach the children ran off. approach V. come near/get close to As you approach the town the first building you see is the church. I find him difficult to approach. Identify different meanings of approach.;a With the approach of night, it became colder and colder. b The approach to the city was blocked. c The time is approaching when they will leave for London. . d Did he approach you about helping him with his homework?;Step Three: Developing an ad campaign;*Preparing Discussion : who/what/how (2) Team work: ;*Producing What should each member do? researcher---find inf. from various sources logo/sl