Unit1AdvertisingReading2精品课件牛津译林版必修4.ppt

dvertising;Never delete Green Keep it Forever!;Sedal Shampoo Everything is possible!;Cherish your life!;More ads for you to discuss:;Enjoy your music, Enjoy your Sony!;Shoes can fly! So do your dreams!;Taiwan, China!;Stop smoking To protect our environment!;How much do you know about advertisements? ;Reading strategy: reading expository writing;How can we divide the article?;Fast-reading;Careful-reading;3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs?;1) Advertisements are found in many places.( ) 2) PSAs are only found in newspapers. ( ) 3) All advertisements tell the complete truth. ( ) 4) PSAs and commercial ads use some of the same methods. ( ) 5) Commercial ads can often give us some valuable information about how to live our lives.( ) 6) An ad warning people against smoking is an example of a PSA. ( );Words-matching;Fill in the blanks with the following words: ;I never knew that (2 ) _____________ were so interesting! The information I found will really help me to educate others. I hope that after they read my article, my schoolmates will understand that PSAs are (3) __________to educate us about (4 )____________ issues, ;and that commercial ads are meant to (5)__________products and services. Before our talk, I did not think very much how an advertiser might be trying to trick (6) _________into buying a product or a service. Now I think I will be much smarter about what things to buy. ;Even if there are lots of exciting images and (7 ) ___________ language, I will remember to think about the things I buy. I will also pay a lot more attention to the (8) ___________ public services ad (9 ) ___________ , because I know how helpful they can be. I will (10) __________ my friends to pay attention to them as well. Thank you again for helping me find so much useful information! Yours faithfully Qian Lili ;Advertiseme