Unit1AdvertisingReading学案牛津版必修4.doc

PAGE  PAGE - 2 - Unit 1 Advertising Reading学案 牛津版必修4 Reading 一．快捷识记 We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。 在So + adj. / adv. / v. + that…. 结构中，平时较为见的是so后面加形容词或副词，本句的结构中的so是对be used to something / doing something这一动词短语的修饰。 He was so happy that he even jumped up and down. 他是如此的高兴以至于都上窜下跳了。 The boy ran so quickly that his mother couldn’t catch up with him. 那男孩跑得如此之快以至于他的妈妈都赶不上他。 The good news so excited the crew that they set sail at once. 这个好消息使全体船员如此的激动以至于他们马上就起航了。 2. We must not fall for this kind of trick. 我们(消费者)不能跌入这样的（消费广告）陷阱。 fall 在此句中意为“be cheated or be played trick on” fall 还有意思为“失去地位或垮台” The government fell after the revolution。 fall还可以作为联系动词，相当于become/turn She fell silent at the key moment, thus the talk broke down half way. 在关键时刻她突然变得默不作声，这让和谈半途而费。 3. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. 中国在96年展开了一场公共广告服务的运动，从那时候起，大量的公益广告在全国涌现。 nationwide = all over the nation campaign = series of planned activities with a particular social aim “运动” an advertising campaign 广告宣传运动 / an election campaign 竞选运动 阅读延伸 Nowadays whenever you are on the website, (1)___________ advertisements are being kicked here and there. Most of us are so (2)__________ the phenomenon(现象) that they often consider them as (3)______________. In fact, an advertising (4)___________ is (5)_____________ trick careless readers. In order to (6)_________ its product, and to persuade (7)_____________ into buying its product, they pay to design all types of exciting pictures and (8)_____________ speeches. Many of the (9)____________ may (10)_______ for this kind of trick.