Unit1advertisingWelcometotheunitReading-Languagepoints课件（牛津译林版模块4）.ppt

Unit 1 Advertising Section Ⅱ Welcome to the unit Reading – Language points 语言点一 语言点二 语言点三 识记掌握 理解拓展 应用落实 识记掌握 识记掌握 理解拓展 理解拓展 应用落实 应用落实 课 时 跟 踪 检 测 (一)根据首字母提示及英文释义写出单词 1． : to behave in a dishonest way in order to win or to get an advantage, especially in a competition, game, or examination 2． : good at doing something, especially something that needs special ability or training 3． : not guilty of a crime 4． : to make an illness or medical condition go away 5． : series of actions to accomplish a purpose cheat skillful innocent cure campaign 6． : an opinion that you express about someone or something 7． : to help something to happen or develop 8． : to ask for information or advice from someone because it is their job to know something 9． : something that you do to deceive sb.or to annoy sb.as a joke 10． : to try to plan or achieve sth. comment promote consult trick aim (二)根据所给词性和汉语意思写出单词 11． adj.心理的；思想的 12． adj. adv.全国范围的(地)，全国性的(地) 13． n．理解力，领悟能力；理解练习 14． vt. vi.做广告，宣传→ n．广 告；广告宣传→ n. 做广告；广告活动；广 告业 15． vt.说服，使信服→ adj.有说服力 的 16． n．气息；呼吸→ v．呼吸 mental nationwide comprehension advertise advertisement advertising persuade persuasive breath breathe 17． adj.高兴，满意；乐于(做某事) → adj.令人愉快的 18． vt.欺骗，愚弄 n．傻瓜→ adj. 愚蠢的 19． vt. vi. 使受益；得益于 n．益处；救济 金；奖金→ adj. 有益的 20． n．智力，才智；情报 → adj.有智慧的 pleased pleasant fool foolish benefit beneficial intelligence intelligent persuade vt.说服，劝说；使信服，使相信 (一)背诵佳句培养语感 (教材原句)　An advertisement uses wor