unit1Advertising课件(reading)牛津译林版必修4.ppt

;;Getting the message;1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.;What is an advertisement? Where are advertisements most commonly found? Why are some of the advertisements clever according to the article? Why should we follow the advice in PSAs? ;1.What is an advertisement? 2.Where are advertisements most commonly found?;3.Why are some of the advertisement clever according to the article? 4. Why should we follow the advice in PSAs? ; Fast reading: 1. How many main types of advertisements are there? 2. What does PSAs stand for? 3. What are PSAs meant to do?;CAs: PSAs:;.ads for the public benefits ;; Types of ads;The taste is great. Start ahead. Knowledge changes life. the choice of a new generation. Parents, Partners, Potentates. (当权者) good to the last drop. Connecting people. ;1.Introduction of subject 2.Supporting details 3.Conclusion;?What an advertisement is. ; A: 警惕高空坠物B: 小心地雷C: 高处危险D: 战争空投，反战宣传 A:prenatal and postnatal care优生优育B:the great power of union团结力量大C: Laid-off下岗再就业D: universalization of compulsory education普及义务教育;A: Laid-off下岗再就业B: 少说多做C: 团结协作D: 反对腐败 A: 诚信重要B: 偷一罚十C: 贪污可耻D: 禁止帖小广告 ;A: 拒绝迷信活动B: 禁止拍照C: 保护水资源D: 关爱动物 A: 茶叶故乡，茶文化B: 保护水资源C: 绿化中国，防沙种树D: 一个中国，祖国统一 ; Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______.;Can you mak