Unit1Periodone教案2牛津版必修4.doc

PAGE  PAGE 5 模块4 unit. HYPERLINK \o 欢迎登陆全品高考网1 Period one 教案2 Unit HYPERLINK \o 欢迎登陆全品高考网1 Advertising Welcome to the unit 课堂设计指导思想： 本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生兴趣。首先通过让学生欣赏若干精彩的英文广告，以激发他们的兴趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。学生应积极参与到上述活动中，并在活动中达到操练口语的目的；与此同时，介绍有关“希望工程”、“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。 Teaching aims: HYPERLINK \o 欢迎登陆全品高考网1. to enjoy some beautiful advertisements and have a general idea of advertisements; 2. to talk about the six pictures and get some ideas of the two main types of ads and their respective purposes; 3. to get involved in the discussion and practice spoken English. Teaching procedures: Step HYPERLINK \o 欢迎登陆全品高考网1 Lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements. 【设计说明】在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的、贴近中学生生活的、学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。 Step 2 Brainstorming Ask students to have a brainstorm and then answer the following two questions: HYPERLINK \o 欢迎登陆全品高考网1. Where can we find these ads? 2. Why do you like these ads? 【设计说明】让学生通过“头脑风暴”来回答上述两个问题，一方面可作为进一步的的热身活动;同时也可检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。 Step 3 Observation Ask students to focus on the six pictures on Page HYPERLINK \o 欢迎登陆全品高考网1. Encourage the students to form pairs and discuss the contents of each picture and try to divide the six pictures into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements. 【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即“广告可分为商业广告和公益广告两大类”，并激励学生进一步关注这两类广告的功能。另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。 Step 4 Discussion and speaking Organize the students into six groups and ask each group to talk about one of the six pictures in front of the whole class. Each group should choose one representative to present their