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世界奢侈品协会2010～2011年度官方报告
世界奢侈品协会2010～2011年度官方报告
中国奢侈品消费
奢侈品消费在中国
一、奢侈品消费的“中国特色” ··················· 1
1. 奢侈品消费以产品为主 ····················································································· 1
2. “年轻化”的趋势 ····························································································· 2
3. “礼品化”的倾向 ····························································································· 2
4. 高额的海外消费 ································································································· 2
二、奢侈品消费膨胀的原因 ····················· 2
1. 奢侈品消费爆发性增长背后崛起的富豪阶层 ················································· 2
2. 消费观念的更新 ································································································· 3
3. 攀比炫耀的风气和注重享受的生活态度 ························································· 3
三、奢侈品消费的利弊 ······················· 3 ㈠ 奢侈品消费带来的好处 ·················································································· 3
1. 增加税收 ············································································································· 3
2. 促进就业 ············································································································· 3
3. 促进国内相关??业的发展 ················································································· 4 ㈡ 奢侈品消费带来的坏处 ·················································································· 5
1. 未富先奢带来的负面影响 ················································································· 5
2. 礼品化的趋势助长寻租和腐败 ········································································· 5
3. 贫富分化急剧加大的现象更加明显 ································································· 5
据世界奢侈品协会2012年1月11日必威体育精装版公布的中国十年官方报告显示，截止2011年12月底，中国奢侈品市场年消费总额已经达到126亿美元(不包括私人飞机、游艇与豪华车)，占据全球份额的28%，中国已经成为全球占有率最大的奢侈品消费国家。特别是，经济危机以来，欧美各国奢侈品销售下降明显，而中国却一直处于奢侈品消费上升的阶段。
本文就奢侈品消费的中国式特点、在中国发展的原因以及利弊进行了阐述。
一、奢侈品消费的“中国特色”
1. 奢侈品消费以产品为主
中国奢侈品消费者追求必威体育精装版、最流行的产品，属于“商品驱动型消费”；而成熟市场的消费者通常偏爱体验消费，如奢华的旅行、高附加值的服务，属于“体验驱动型消费”。国际上奢侈品的种类
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