[2017年整理]marketing题库.doc

九 1.Different industries have different names for price. A) True B) False 2．A flexible price policy is most often used in direct sales of business products and where bargaining is common. A) True B) False 3．A low penetration price discourages competitors from entering the market. A) True B) False 4．A firm in an oligopoly market has a lot of flexibility in setting its price. A) True B) False 5 Manufacturers may control the resale prices that retailers charge for their products. A) True B) False 6．The great risk in penetration pricing is: A) underestimating market potential. B) that cost-volume assumptions are not realized. C) driving competitors out of the market and charges of predatory pricing. D) attracting too many customers. E) all of the above. 7．Which of the following is NOT a something that might be offered to consumers in the price equation? A) packaging B) repair facilitiesC) warrantyD) stocking allowance E) service 8 The major disadvantage of excessive seasonal discounting is: A) loss of overall annual sales revenue. B) it doesnt work well for service firms facing irregular demand. C) it encourages customers to postpone purchasing until the annual sale occurs. D) customers stocking products earlier than required. E) it complicates pricing, confusing potential customers. 9． A pricing objective that seeks a specific level of profit is a: A) sales-oriented objective.B) status quo objective. C) target return objective.D) profit maximization objective.E) value objective. 10 Charging all the traffic will bear is a ______________objective A) meeting competition.B) target return.C) profit maximization. D) growth in market share.E) nonprice competition. 11 The problem with sales-oriented pricing objectives is that: A) sales growth usually leads to declining profits. B) many managers are evaluated by their level of sales. C) larger sales dont necessarily lead to higher profits. D) the number of units sold does not consider possible gr