新概念汽车有用英语.ppt

WORDS AND PHRASES hawk [ h?:k ] n. 鹰；鹰派；掠夺他人的人 v. 放鹰；像鹰一样袭击 liquidate [ likwideit ] v. 清算；整理；破产 * WORDS AND PHRASES aristocrat [ ?rist?kr?t ] n. 贵族 bicentenary [ ,baisenti:n?ri ] n. 二百周年纪念 design philosophy 设计原理 * READING MATERIAL：CAR LOGO Have you ever wondered why the Audi has a logo of four interlocked rings? Did you know that the Cadillac emblem was inspired by a family crest of a nobleman who later turned out to be a fraud? Let’s take a look at the fascinating stories behind the logos of some of the most popular cars in the world: * CAR LOGO 1. Audi German engineer August Horch, who used to work for Karl Benz, founded his own automobile company A. Horch Cie in 1899. A decade later, he was forced out of his own company and set up a new company in another town and continued using the Horch brand. His former partners sued him, and August Horch was forced to look for a new name. * CAR LOGO When Horch was talking to his business partner Franz Fikentscher at Franz’s apartment, Franz’s son came up with the name Audi. During this meeting Franz’s son was quietly studying Latin in a corner of the room. * CAR LOGO Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, Father, wouldn’t it be a good idea to call it audi instead of horch? Horch in German means Hark or listen, which is Audi in Latin. The idea was enthusiastically accepted by everyone attending the meeting. * CAR LOGO In 1932, four car makers Audi, Horch, DKW, and Wanderer merged to form Auto Union. The logo of Auto Union, four interlinked rings that would later become the modern Audi logo, was used only in racing cars. The four factories continued to produce cars under their own names and emblems. Fast forward to 1985, when Auto Union ultimately became the Audi we know today. * CAR LOGO 2. BMW In 1913, Karl Friedrich Rapp and Gustav Otto founded two separate aircraft factories that would later m