BEC中级真题解析第四辑T1P3.pdf

大家论坛BEC 版块原创出品 By culturecatcher PART THREE Questions 13-18 Read the article below about changing attitudes to creativity in the workplace, and the questions on the opposite page.For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet. CREATIVITY IN THE WORKPLACE Nowadays, many UK companies are striving to be more creative. But according to a recent survey of senior managers, the lack of a can-do mentality amongst employees and an aversion to risk is hindering British business. Many think there is too much focus on delivering results quickly, which leaves insufficient time to think creatively. Some complain that a lack of coherent vision on creativity prevents their organisation from being more innovative. Yet while senior managers may regret the lack of creativity, they must take much of the blame for creating the situation. Until recently, successive generations of management ignored innovative ideas from employees. Indeed, new ways of thinking were often regarded as an unwanted distraction, and original thinkers received little support. Despite the fact that many organisations are now taking steps to reorient the business culture to promote creativity, it is not surprising, given this background, that a creative environment is hard to establish. Another related issue is raised by Katrina Murray, a partner in a management consultancy: While many senior managers still complain about the lack of support for creativity in their organisations, they also fail to appreciate the contribution that they themselves can make. In some companies, there is a perception that only managers at board level can influence the company culture. Murray feels that such organisations are unlikely to change. For her, creative organisations are made up of individuals who believe they can dictate their ow