凯迪拉克人头马晚宴的流程.ppt

Remy Martin Tasting Fine Food Tourwith Cadillac Objective Promote Cadillac premium life style After test drive gala dinner Entertain Cadillac owners and test drive VIPs Onsite lifestyle survey through questionnaires to understand owners and prospects’ insight Leads generation through owner referrals Leads generation through Remy’s VIP invitation PR Media buzz Remy Martin – Cognac of Heart Remy Martin Fine Champagne Cognac General info. Created In 1724, one of the finest Champagne Cognac Market and distributed in China by Maxxium. From Heart of Champagne area, it’s the Cognac of Heart. Brand Ambassador – Mr. Dominique Jousson  Event Planning Schedule: Along with Cadillac “Leading Experience” Test Drive Oct 27 - HangZhou Nov 10- Shenyang Nov 24- Xi’an Dec 1 - Chengdu Dec 14 - Fuzhou Venue: Five Star Hotel or Finest Restaurant Guests: 30 pax 20-25 Cadillac owners and top VIPs Remy Dealership VIP clients 5-10 ( Restaurant / Club / KTV owners ) Hours: 18:30 – 21:30  ( after Cadillac’s local Test Drive) Event Rundown - Reception Cocktail Reception 18:30-19:00 Special Welcome Drink Networking Cadillac TVC or Running footage Special mix – Siphon Remy Martin V.S.O.P. with ginger soda, Served by sprayer into glass with ice Event Rundown – Main Program 1. Cadillac Open Speech by Dealer or Brand Team 19:00 2. Remy Martin Presentation speech by 19:05 Mr. Dominique Jousson 3. Remy Martin tasting, 3 kinds of XO 19:10 How to taste Cognac How to make the differentiation of the flavor and fragrance 4. Sit down dinner 19:45 Enjoy the perfect match of fine cognac and fine food Frozen XO, served with dessert Chinese style food, served course by course Event Rundown - Highlight 1. Photo taking with Remy Martin Brand Ambassador 20:30 Photo printing onsite Signature by Brand Ambassador Framed onsite and give to guests as gift 2. Remy