植入式广告英语演讲.ppt

* `````` * Product Placement 1.What is Product Placement: Product placement (also known as implantable marketing) refers to the products and services with a representative of the brand symbol into movies, dramas or other stage products, leaving quite an impression to the audience, in order to achieve marketing and advertising purposes. 2. Such as  Here are some?pictures In movies On the sports field On the stage In Computer Games 3.The Reasons: ①The number of audience is very large. ②Traditional advertising costs too much. ③Traditional advertising is difficult to impress the audience. ④Product placement is more interesting than traditional ads. 4.Disadvantages The scope is small, and in most cases it is only suitable for well-known brands. It is not suitable to convince the audience deeply. Abuse is unacceptable, each thing has its own standards, when we go beyond this level, someone will feel uncomfortable. *