HairSpa消费者需求与消费模式之研究.doc

Hair Spa消費者需求與消費模式之研究 其實一開始美髮行業跟Hair SPA沒有相關，但是台灣美髮店從一開始洗頭，不僅洗髮前要有按摩的方式去紓壓現在日新月異的推陳出新的新的產品讓顧客們了解原來洗頭不單單只是洗頭也是可以做頭皮護理這項服務讓不了解這項療程的消費者，可以更進階了解Hair SPA的服務產品，也可以更快速瞭解這項產品，解決近年來落髮率增高的一些問題。Hair SPA是一種頭皮理療，利用含精油產品及按摩手法達到抒解壓力、淋巴排毒以及照顧頭皮的目的。此研究小組從選定專題題目、設計深入訪談、搜集與分析資料、以及撰寫專題報告書的過程中，學習到溝通協調、面對與解決困難應有的正面態度。Hair Spa study consumer demand and consumption patterns of Advisor: Wu Peiling Members: Lin Yuci, commercial arts Xin, Liao Wanru, Zhoushu Jing, Yu Jane purple Department of Beauty Science And Graduate institute of Beauty Science Technology, Chienkuo Technology University Introduction: In fact, beginning with Hair SPA salon industry not related, but Taiwan salon shampoo from the beginning, have a massage before shampooing only way to relieve the pressure now rapid innovation of new products, so that customers do not understand the original shampoo only just shampoo scalp care also can do this service. Motivation: Hairdressing in human cognition are based shampoo hot under previous dye-based modeling, in fact, beginning with Hair SPA salon industry is not relevant, but now consumers are often severe hair loss, or quality of life, stress, etc. problems Hair SPA within the store found the customers do more frequent, so stores have continued to develop new courses and products, so that customers feel every product has a different treatment, so that customers at ease pressure process can feel the best quality of service. Purpose: So that consumers do not understand this course, you can understand Hair SPA more advanced service offerings, you can learn more about this product more quickly, to solve some problems in recent years, an increased incidence of falls. Significance: Hair SPA is a scalp treatments, including the use of oil products and reach relieving pressure massage, lymphatic drainage and aim to take care of the scalp. Methods: The purpose of this study is to learn to understand each salon Hair SPAs research and consumer demand and consumption pattern