中国化妆品市场报告2013.pdf

2013 China Cosmetic Market Study Prepared for IEICI Cosmetic Seminar April 2013 Agenda  China Cosmetic Market Overview  Entering the Chinese Market − Product registration − Distribution channels  Implications for your market entry strategies 2 Cosmetic sales in mainland China ranked third globally in 2012, after the United States and Japan Global Cosmetic Market – Ranking by Country (2012, USD B) 60 55.3 50 ) n 40 o i l l i B D 30 27.3 25.9 S U 21.1 $ 19.8 ( 20 s e 13.9 l 12.3 a S 8.4 10 4.9 3.5 3.0 0 USA Japan China Brazil France Russia Italy South Middle UK Germany Mainland Korea East Note: 2012 USD/ RMB exchange rate = 6.573; USD/ Yen exchange rate = 83.008; USD/ Euro = 0.809 Source: National Bureau of Statistics of China, APCO Worldwide Analysis 4/8/2013 2013 APCO Worldwide China Cosmetic Market Study 3 Cosmetics ranked second in the mainland China luxury goods market; and maintained 22% annual growth rate Chinese Consumption of Luxury Goods - Ranking by Product Category (2012, %)