toc约束理论瓶颈管理八讲配销与供应链.doc

001GOLDRATT SATELLITE PROGRAM 高瑞特卫星节目 SESSION 4 第四讲 DISTRIBUTION AND SUPPLY CHAIN 配销与供应链 Good to see you again and for those who are hiding behind this camera good to imagine you again. 很高兴又见面了。至于摄影机背后的观众，很高兴又能想象你们在收看。 Distribution. 配销。 The first thing to realize is that almost all functions in the organization are impacted by distribution. 首先要了解，组织内全部的功能几乎都受到配销所影响。 So lets not think about ok, we are in production or we are in healthcare, we shouldn’t care about distribution. 不要认为我们是生产业或医疗业，就不必关心配销。 Distribution impacts almost everybody. 配销几乎影响每个人。 We are going to see to what extent production is impacted by distribution, much more than people imagine. 我们会看到，配销对生产带来的影响，远超乎人们所能想象。 Even if you are maybe the first link in the supply chain, which means you supply to somebody else, who supply to somebody else, then supply to the market through the distribution. 即使你是供应链的第一环，也就是说，你供应给某个人，他再供应给某个人，然后透过配销供应到市场上。 You are impacted dramatically by distribution. 你也会深受配销影响。 And not less important you can impact distribution, not just can- must. 很重要的一点是，你也可以影响配销，不只是「可以」，而是「必须」。 If you are for example in health care, how can you be impacted by distribution? 如果你是在医疗业，怎么受配销所影响呢？ How much of the health care industry, how much of the cost is drugs, medicines? 在医疗业中，药品占总成本的多少？ Have you noticed that this is something like 30% of the total amount of money? 你是否注意到大约是总金额的30%？ And if the distribution is not handled correctly it can bring you to your knees. 如果你无法正确处理配销，可能就会一败涂地。 And besides everyone of us from time to time goes to a shop, we are impacted by distribution. 此外，我们每个人偶尔会去商店买东西，所以也会受到配销影响。 So even for a general understanding of how come that we are coming and we want this white shirt and we cannot find it. 即使我们想买白衬衫，而却找不到也是配销的事。 You know there is one thing that I miss due to this program- it is white shirts. 你知道吗？这个节目我唯一没穿过的是：白衬衫。 Distribution. 配销。 This is by the way one of the most difficult subjects to understand. Because there are so many points of vie