08模块八︰员工沟通PPT模板.ppt

Employee Communications 员工沟通 Employee Communications Why should we communicate about benefits/pay and other HR/organizational changes? How should we communicate? What should we communicate? Lessons learned Why Communicate? For benefits and pay: To educate employees about company plans To help employees understand and appreciate the value of what the company provides To ensure accurate, on-time enrollment To attract and retain top talent To ensure that all communication sources send consistent messages To avoid legal and regulatory ramifications Why Communicate? For HR and organizational changes: To educate employees about the changes To help employees understand and appreciate the value of what the company provides To involve employees in the change process and efforts to improve business performance To empower employees to make the right decisions To help employees think and act like owners To ensure that all communication sources send consistent messages How Should We Communicate? Initial discussion: What has been communicated to date? What events are underway or soon to happen? What communications are being developed? What has been the reaction to the messages so far among key stakeholders? What are the goals and objectives for the new program? For the organizational or HR change? For the communications? How Should We Communicate? Initial discussion: Who is or should be responsible for the new benefits/pay program or change process? Who is or should be responsible for the communication process? How Should We Communicate? Communication strategy discussion: Identify stakeholder groups within and outside the company and define their concerns and interests Determine relevant upcoming steps, events, issues and challenges Discuss best practices that will work for you Identify appropriate objectives, key messages and benefits for each audience Decide appropriate strategy, tactics and mechanisms for each audience Create frequency/deadline for each message Assign ind