广西大学行健文理学院-电子商务下的图书物流发展模式分析.docx

PAGE  PAGE IV 电子商务下的图书物流发展模式分析 摘要：随着互联网技术的蓬勃发展，当前电子商务已经影响了我国各行各业的发展模式，任何一个电商平台的建设与发展都离不开一个强大的物流配送模式的支持。本文从课题研究的相关背景入手，首先详细的阐述了电子商务环境下物流配送相关理论，然后重点的分析了亚马逊图书物流配送模式，接着探讨了亚马逊图书物流发展的瓶颈与解决方案，最后提出了解决亚马逊图书物流的解决方法，从而探讨卓越亚马逊的未来发展空间。 关键词：电子商务；图书物流；亚马逊  The book under the e-commerce logistics development pattern analysis Abstract: with the rapid development of Internet technology, the current e-commerce has influenced the development model from all walks of life in China, any electric business platform construction and development is inseparable from the support of a strong logistics distribution mode. This article obtains from the background of the thesis, first, the logistics distribution under electronic commerce environment is expounded in detail the relevant theory, and then focus on the analysis of the amazon books logistics distribution mode, then discusses the amazon book the bottleneck of logistics development and solutions, and finally puts forward the solution to the amazon books logistics solutions, which discuss the future of the amazon development space. Key words: electronic commerce; Books logistics; amazon  目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc476928980 1绪论  PAGEREF _Toc476928980 \h 1  HYPERLINK \l _Toc476928981 1.1研究背景  PAGEREF _Toc476928981 \h 1  HYPERLINK \l _Toc476928982 1.2研究意义  PAGEREF _Toc476928982 \h 1  HYPERLINK \l _Toc476928983 1.3研究内容  PAGEREF _Toc476928983 \h 1  HYPERLINK \l _Toc476928984 2相关理论概述  PAGEREF _Toc476928984 \h 2  HYPERLINK \l _Toc476928985 2.1电子商务概念  PAGEREF _Toc476928985 \h 2  HYPERLINK \l _Toc476928986 2.2电子商务环境下图书物流概述  PAGEREF _Toc476928986 \h 2  HYPERLINK \l _Toc476928987 2.2.1电子商务环境下图书物流的含义  PAGEREF _Toc476928987 \h 2  HYPERLINK \l _Toc476928988 2.2.2电子商务环境下图书物流的特点  PAGEREF _Toc476928988 \h 2  HYPERLINK \l _Toc476928989 2.3中国图书行业电子商务物流的现状  PAGEREF _Toc476928989 \h 3  HYPERLINK \l _Toc476928990 3电子商务下的图书物流发展模式研究——以亚马逊中国为例  PAGEREF _Toc476928990 \h 4