剑桥商务英语教程unit3Companies要点.ppt

Unit 3 Companies Outline 3.1 Describing a company 3.2 Talking about the types of business 3.3 Finding the perfect partner 3.1 Describing a company Company profile简况 A company profile is essentially a resume for a company that you use to establish your credibility可信性 with the market you serve. How to describe your company? The company description outlines概述 vital至关重要的 details about your company, such as where you are located, how large the company is, what you do and what you hope to accomplish. The basic information What information should be included in your company profile? Company name?– The official name of your business as registered注册 in the state where you do business. Type of business structure?– Sole proprietorship [pr?‘prai?t?,?ip]独资 , LLC（Limited Liability [la??’b?l?t?]责任 Company ）有限责任企业 , partnership合伙企业 corporation法人 . Ownership/ management team?– Names of the key people behind the company. Location?– Where is the company headquartered? Where is your company located? Company history?– When was the business started, what inspired 鼓舞you to start the business, what need does your company fulfill满足? Mission statement宗旨 ?– A clear statement that represents the purpose of your company. Products/services and target market?– A brief overview of what you plan to sell and to whom. Objectives?- An outline of what you want to accomplish in the immediate future. Vision statement远景声明 ?– A statement about how you envision预想 the future of the company. Volvo (瑞典)? 沃尔沃公司???? South African Airways (南非) 南非航空公司 Sony (日) 索尼公司 Banco Galicia [b??ko][[ɡ?li?i?] ] (阿根廷)? 加里西亚银行 BHP（澳大利亚）不罗肯希尔土地兴业公司 Gothenburg [‘ɡ?θ?nb?:ɡ]哥德堡(Swedish ) Tokyo [tokjo] (Japan) Buenos Aires [bwen?s ai?riz]布宜诺斯艾利斯(Argentinean) Johannesburg [d??uh?nisb?:ɡ]约翰尼斯堡(South African ) Melbourne [m?lb?n]墨尔本 (Australian) Read the company description and look at the map. Which company is it? We have 70,330 employees world-wide and sales of $19,806m. We manufacture cars, tr