营销案例英语版.ppt

Native ads In 2012， the most popular word of the commercial field 原生广告 Non-native ads（非原生广告）is some kind of advertisement which is so obvious that you recognize it with one look，then you will neglect and pass it spontaneously. Native ads Non-native ads No， Ads again Native ads is a specially designed media form which makes advertisement a part of the content. This kind of advertisement can make product brand compatible with the website. For example，videos，photos as well as passages will be integrated into the website，rather than be there separately. Native ads Native ads Native ads Encourage ads creation， break form limit New field—the design of native ads Make web’ commercialization tend to native Native ads The significance of native ads’appearance The content must be valuabal Visual sense is integreted with web,not abrupt Let users select on his or her own Native ads Native ads The cases Native ads SNS Its format, color and content is very similar to the others. When people browse this webpage.They wont skip it on purpose.In this way .ads work out. a screenshot of one foreign website Native ads The cases Native ads Film and drama It tells a story about a hypnotist and his client.they fall in love with each other .In this film.all consumptions are through citic bank . Until the film comes to an end .we know it is a advertisement. I believe its great. It helps consumers remember the product as feeling leading roles emotions. Native ads The cases Native ads is the future，more and more people will say good-bye to the banner advertisement that troubles customers. It should subvert ads field. Therefore，as markers of digital age ，we should be responsible for native ads，make it a reality. Our responsibility as marketers Native ads Native ads