2试阐述PESTLE分析法主要内容与其作用.doc

2试阐述PESTLE分析法的主要内容及其作用，并从国家、产业和企业层面阐释竞争战略的具体内容。 PESTEL Analysis的主要内容： PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include: political system政治制度 political stability政局的稳定性 The host governments policies and measures所在国政府的政策与措施 international situation国际局势 Economic factors include: economic growth 经济增长 International monetary, foreign exchange and capital markets国际货币，外汇与资本市场 International Economic Organizations, such as WTO, World Bank, IMF, etc) 国际经济组织 Regional economic organizations区域经济组织 Transnational monopoly跨国公司垄断 the difference between the west and the east and between the north and the south东西南北差异 National economic structure and level of development国家经济结构和发展水平 GDP, GNP, GNI and their per capita share GDP,GNP, GNI 和人均水平 Social factors include: living habits生活习惯 population size, structure and growth人口规模，结构和增长率 level of education受教育水平 religion and belief宗教信仰 values价值观念 oral and written language口头和书面语言 national culture and history国家文化历史 Corporate Culture企业文化 Social psychological distance社会心理距离 Technological factors include communication technology通讯技术 transportation tools and environment交通工具与环境 research and development facility研发设施 technology updating技术更新 innovation ability创新能力 research institutes科研院所 science and technology personnel科技人才 Environmental factors include： location地理位置 climate气候特征 Climate Change 气候变化 Public infrastructure公共基础设施 Environmental requirements环保要求 Legal factors include ： Legal system法律体系 The legal awareness of citizens and enterprises公民与企业的法制意识 The local government regulations: labor law, antitrust law, consumer law, health and safety Laws当地政府的各项法规：劳动法，反垄断法，消费者保护法，健康和安全法等 The role of PESTEL analysis: PESTEL analysis的作用： By using the PESTEL framework we can analyze the many different factors in a firms macro environment. It is a part of the external analysis when conducting a strate