Artistic expressions from the characters to talk about logo design.doc

Artistic expressions from the characters to talk about logo design [Abstract] logo is a symbol of the spirit of enterprise and external information carrier, it looks simple, but it is to expand the basis for other elements of visual image, but also corporate visual image of the enrichment. Extensive use of Chinese characters to create a form of artistic expression with the times, ethnic, artistic and forward-looking international symbol, in the promotion of Chinese culture also reveals a unique aspect of Chinese signs, but also China as a new trend in logo design . [Keywords:] Chinese characters logo logo design Signs, is an indication of things characteristic of the mark. It simple, obvious, easily identifiable physical image, graphic or text symbols as visual language, in addition to what is said, instead of what is outside, but also has to express meaning, emotion and command operations and so on. Chinese characters are based on the hieroglyphs evolved over a long square. Through the figure, constitute a means of knowing of six to convey specific information. Combined with “graphic” “symbol” of the performance characteristics, can be said to mark the most primitive form. Chinese characters with their own plan at the end of the relationship between the relevant characteristics of the modern signs. To Chinese characters used in logo design and should not be expressed in a simple diversion of Chinese characters and deformation, we should try to explore the potential of objective conditions, use reasonable skill, the idea of modeling should proceed from the objective conditions, so that graphical characters, both can be Reading Sex and visibility, which will help break through the different regions and different cultural backgrounds restrictions beyond the language to be obstacles, so that more people can understand the design intent. How to use the character of this design element in the performance of the modern spirit of the concept; Chinese characters