Automotive marketing courses to enhance practical teaching.doc

Automotive marketing courses to enhance practical teaching In recent years, repeatedly stressed that vocational education must adhere to the “employment-oriented, emphasizing the practical aspects of teaching and training, strengthen the students practical skills and vocational skills training, and effectively improve their employment and entrepreneurship.” How to strengthen the practical teaching, combined with vehicle marketing programs, the authors talk about their experiences. One should pay attention to practical teaching Gao Bugao in the quality of vocational education, have their own characteristics, the key is not good to look at practical teaching is done well, which is also different from the general education and vocational education an important symbol. The importance of vocational education is a practical teaching It’s occupational decision, practical teaching has its own unique features and value, in this sense, it is more important than the theoretical teaching. vocational education and training to meet practical, versatile talent requirements, meet the social requirements and business needs, we should strengthen the practical teaching of the application. Second, automotive marketing programs need to strengthen the practical teaching lt;lt;Automotive Marketinggt;gt; is the vehicle use and maintenance of professional core course materials. Through this course, students learn the layout of the automobile industry, establish a modern marketing concept, complete control of automotive technology services, the basic theory of marketing and marketing skills, students application of marketing knowledge to analyze and solve real problems in the automotive marketing capabilities, so that graduates can adapt quickly to plan and automotive marketing car sales and other positions 4S stores. Thus, automotive marketing programs need to strengthen the practical teaching. Third, strengthening the automobile marketing experience Practical Teach