Based on market demand of marketing teaching methods.doc

Based on market demand of marketing teaching methods [Abstract] the rapid development of a modern market economy, the market increasingly competitive demands of marketing professionals with strong communication skills, good professional qualities and strong practical abilities. Based on this, this paper presents the teaching methods to adapt to market demands - experiential marketing team teaching. [Keywords:] marketing team the ability to study and practice learning experience A modern market economy rapid development, marketing, staff requirements and increasing, marketing graduates able to adapt to market demands, we urgently need to explore and solve problems. The key is to in-depth analysis of market demand in today’s society, understanding of contemporary marketing, the characteristics of graduates that understand the difference between supply and demand, on this basis that the need to change the traditional teacher-centered teaching methods, the implementation student-centered experiential marketing team, the teaching methods. 1, the market requirements and marketing personnel, graduates of the characteristics of the contemporary marketing Increasingly competitive external market environment, leading to business marketing practitioners have become increasingly demanding, summed up in the following four aspects. 1. Marketers should have strong communication skills. Ability to communicate is the market the most basic requirement of marketing practitioners, since many aspects of marketing, such as the understanding of market needs, to conduct market research, marketing and environmental analysis, product test marketing, negotiating with customers, product promotions and so can not do without a good communication skills. 2. Marketers should have a good professionalism. Professionalism, in addition to expert knowledge, it also should include two aspects: First, the spirit of dedication; second, cooperative attitude. In the field of marketing jargon, there