Case Teaching in marketing in the application of.doc

Case Teaching in marketing in the application of Abstract: Case teaching is an emphasis on technology-based, teaching the core competency of a teaching method in the lt;lt;Marketinggt;gt; teaching practice, to improve the effectiveness of classroom teaching, summed up the case of teaching the four basic elements, and revealed the case of teaching practice in the teaching of the two outstanding issues exist. Keywords: marketing, case study, the ability to evaluate A case study of the definition of Case study from the 1920s onwards it has become routine at Harvard Business School teaching in the form, then gradually in other subjects it can be widely used. Case method mainly refers to the teachers according to teaching objectives and teaching content requirements, carefully planned, use of typical cases to guide students to conduct in-depth analysis and discussion, the students to think independently or through collective cooperation to further enhance its identification, analysis and the ability to solve a specific problem, while the right to develop their management philosophy, work style, communication skills and spirit of collaboration as a teaching method. 2 cases the effective application of the four elements of teaching Author lt;lt;Marketinggt;gt; Teaching has always insisted on the application of this teaching method, and in practice, actively explore, diligent in thinking that the following four aspects of the case teaching method effective implementation of the basic elements. 2.1 Case selection and reasonable Appropriate case is effectively the basis of case teaching in selected cases when the author is guided by “targeted, close to the nature of the” two principles so-called “targeted”, which mainly includes two aspects: First, the relevance of the theory, teachers should try to make the classroom the selected cases can closely around the principles involved in teaching the content, viewpoint and method, the second is teaching the