CDIO educational philosophy based on the teaching of Marketing.doc

CDIO educational philosophy based on the teaching of Marketing Abstract: This article reference CDIO philosophy of education, the reform proposed by the teaching of marketing based on professional training should be the first targets to the background of the project marketing, the establishment of an integrated curriculum; followed by the need to reform teaching means and methods in teaching focus on the evaluation of student learning; the last to develop the course syllabus, course modules through the design, implementation of the curriculum of professional abilities, and to improve the curriculum and examination system, to ensure the teaching effectiveness of the implementation. Keywords: CDIO? Shake Marketing; teaching reform; Course With the development of information technology and market changes in economic environment, marketing, personnel training professionals face increasing challenges. Reform is now marketing teaching system, teaching contents and teaching methods, develop the socialist market economy and the development of high quality of marketing professionals, has become an urgent problem. CDIO is a kind of products, processes and systems to conceive, design, implementation, operation of the full cycle of engineering education model for the background. in its educational philosophy, the deep reflect the “doing” the essence of the design of its curriculum, student ability, practice sites established method of teaching and learning assessment and student learning in areas such as marketing professionals for the training mode has a strong reform reference. First, the marketing goal of teaching reform Marketing is an applied discipline, but due to marketing, education, the impact of the traditional mode of education, personnel training set objectives and targets set under the training course system, and the actual needs of social and economic development out of line . marketing major educational reform, we must first re-trial in acco