英文开发信模板.pdf

1 封完美的英文开发信3 t/ F) u M( J @ Y/ }) E , Q9 Q( u; |% ] N4 y% ? 时间：2005-08-09 15:12 贸易论坛 更多贸易疑点替你解答喔！ 问：我进公司两个多月了,起码也发了一百封开发信,可是几乎都象石沉大海一 样,我很困惑,不知道是不是自己的开发信定得不好,不够吸引人,引不起人阅读的 兴趣来?措辞方面一定也有不当. 我很想请各位过来人指点一下,一般第一次写给 客户的开发信,应该如何措辞? 要写得详细些好还是简单明了些好?标题应该用 什么才不致于被人当作垃圾邮件删掉呢?? # B( c7 J, @8 c+ {5 f5 x# `0 {! K9 r 回答1： : v2 | V/ c$ } K! [/ M# n Dear Mr. Jones: * `% y1 a4 |2 R, Y# z p We understand from your information posted on A that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http:// which includes our latest product line. 5 ^) M: t A! C, F J Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. N a, ~, h. s2 E : b. o( \) y1 \7 V% b+ h We look forward to receiving your enquires soon. - U+ K1 L K f( c4 \- J1 o l4 K4 g0 H# F# i$ d Sincerely, John Roberts( N4 [9 G1 m/ [5 I) R u7 A6 t 回答2 ：商务信函写作要点 ; q- {$ e3 d3 s7 R) Z 写作商务信函并不要求您使用华丽优美的词句。所有您需要做的就是，用简 单朴实的语言，准确的表达自己的意思，让对方可以非常清楚的了解您想说什么。 围绕这一点，我们总结了几方面的内容，希望对您写作商务信函有借鉴作用。 每一封信函的往来，都是您跟收信人彼此之间的一次交流。人都是感性的， 所以您需要在您的信函里体现感性的一面。然而很多人都有一种误解，以为写作 商务信函就应该用一种特殊的“生意腔”，于是把一封本来应该是热情而友好的信 函写得呆板而死气沉沉。他们宁愿写“Your letter has been received” ，“Your complaint is being looked into”而不是“I have received your letter”或者“We are looking into your complaint” 。其实我们简单的来理解一下，每次信函的往来不就 是跟对方进行了一次交谈吗？只不过是把交谈的内容写到了纸上而已。多用一些 简单明了的语句，用我/我们做主语，这样才能让我们的信函读起来热情，友好， 就象两个朋友之间的谈话那样简单，自然，人性化。7