Cities of Nanjing and Xuzhou media literacy survey on the status of university students.doc

Cities of Nanjing and Xuzhou media literacy survey on the status of university students [Abstract] author through the two cities of Nanjing and Xuzhou knowledge of students in the media, the media construction features, objectivity, media type and language, mass communication process and popular culture, media effects, several aspects of the media, cognitive and found : Most college students already have a certain degree of media literacy foundation, but basically in the spontaneous state; different college students in developed cities, due to the different behavior of the media exposure also produced a certain degree of media literacy differences. [Keywords:] Media Literacy; mass; media effects Abstract: According to a survey carried out in Nanjing and Xuzhou colleges, the paper analyzes and evaluates the status quo of the college students’ media literacy and the differences in the two cities from the following aspects: common knowledge and the construction feature of mass media , objectivity of information, media genres and media language, mass communication process, mass culture, and media effects. Itmainly finds out that more than half of the students are media literate but basically in a state of spontaneity, and students in differently developed cities display some differences in their media literacy because of different media exposure. Keywords:: media literacy; mass communication; media effect A research background and research methods The information age, mass media is becoming a basic way for people to acquire knowledge, but at the same time, mass communication has also brought a series of social problems, especially in the 20th century, 30 years later, to film and television, led by the result of mass media popular culture to traditional social life and a great impact. It is against this background, Western scholars put forward the real-time media literacy (media literacy, has also been translated as a medium cognitive ability) this