CIS strategy for the introduction of vocational colleges to build the brand.doc

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CIS strategy for the introduction of vocational colleges to build the brand.doc

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CIS strategy for the introduction of vocational colleges to build the brand

CIS strategy for the introduction of vocational colleges to build the brand Abstract: CIS is an important strategy for enterprise development is one of many companies has brought good economic and social benefits. In the rapid development of higher vocational education and the increasing competition of today, higher vocational colleges to strengthen the brand planning, the establishment of vocational institutions, CIS, should be the survival and development of higher vocational institutions an important strategic choice. In this paper, drawing on CIS business connotation, describes the introduction of CIS strategy to create a good brand, the importance and necessity, and higher vocational colleges to establish and implement the CIS strategy were also discussed:: Keywords: higher vocational institutions; CIS strategy; brand Since the 20th century, 90 years, China’s higher vocational education has entered a period of rapid growth, institutions, and the number of students in the size of an average annual increase of 20%. To date, China has more than 1300 kinds of higher vocational colleges, the students has reached more than 80 million people, vocational education, higher education accounted for half of the country as a whole. The rapid development of higher vocational education, will inevitably exacerbate the fierce competition among the institutions, vocational institutions in order to gain advantage in the competition not only in strengthening the building of the ranks of teachers, improve school conditions, efforts to improve school quality, but also to establish brand consciousness. Vocational Colleges brand is the “education services” as a special “products” with consumers (ie the employing unit, parents, students individuals) the result of interaction between the subjective and objective elements. If there are no closely related with consumers to establish a link, the institutions of the “education services” can not achieve the transformation to the brand.