Co-operation between higher vocational colleges Analysis - to marketing professionals for example.doc

Co-operation between higher vocational colleges Analysis - to marketing professionals for example Abstract: The practice of school-enterprise cooperation at home and abroad indicate that school-enterprise cooperation is to enhance vocational education, especially practical effect of the effective ways of teaching. Through the right part of the Vocational College Marketing Professional status of school-enterprise cooperation in the investigation showed that schools in school-enterprise cooperation in practical activities, there are still understanding the errors of the serious impact on school-enterprise cooperation in the process of the main problems and their causes are analyzed and research.  Keywords: Higher; marketing professionals; school-enterprise cooperation; analysis  Colleges and universities and enterprises cooperation will help teachers, teaching standards and raise the level of scientific research will help schools to meet the market demand and economic development carried out in educational reform, and contribute to achieving the educational objects from students to practitioners ‘role reversal’ ; the same time, school-enterprise cooperation can also be borrowed college mature enterprise training model, re-education for their employees to adapt to changing job requirements, to meet the enterprise at a lower cost to be college graduates of outstanding talents in order to enrich their workforce needs, enterprises also can make use of university R amp;amp; D strengths and brand advantages, to achieve greater benefits for enterprises seeking needs.  Although our colleges and universities and business co-operation started late, but with the further deepening of reform and opening up, China’s vigorous development of school-enterprise cooperation, to date, the vast majority of colleges and universities are in varying degrees of cooperation with enterprises. Because the school environment in which professional setting, initiative and effectiveness