College Newspaper in the role of public opinion.doc

College Newspaper in the role of public opinion Abstract: This article from the college newspaper, “media-oriented features, thought to lead role in the spread of cultural propaganda and the formation of Aesthetic Education,” discusses several aspects, “a dominant, three important” role and “double nature”, clarifying school newspaper is the Ideological and political work and the importance of propaganda in front of public opinion. Running a newspaper as long as the efforts to improve the quality and unique in order to improve the newspaper and ideological forces of cultural taste. Keywords:: college newspaper; culture; thought; orientation Institutions of higher learning is a special academic environment, then the college newspaper’s audience also has a certain particularity. Campus culture is a high level of culture, the school with the culture of colleges and universities should be leading society and culture, so I think that the college newspaper should take up the dual responsibility is to build campus culture, and reconstruction of the new era university spirit; leading edge of today’s social and cultural . First, public opinion functions The authority of the college newspaper and advocacy role. College newspaper is the unified management of the State Press and Publication has published in Issues in print media, but also the party committee under the leadership and management of a organ. In general, compared with other departments campus-sponsored publications, presentations and more authoritative and oriented. College newspaper should be the mainstream of the campus has a right to speak, how to play “a dominant, three important” role. “A dominant, three important” that the college newspaper is the leading college campus in the media the media, is spreading on campus an important carrier of socialist spiritual civilization is an important link connecting the teachers and students, is to demonstrate the university’s image of an important win