College Student Survey and Analysis of the tourism market.doc

College Student Survey and Analysis of the tourism market [Abstract] college student holiday tourism market has enormous potential to develop its tourism market in China will become an important part of this tour in Henan college students conducted a survey of the status quo, and puts forward a development strategy aimed at full recognition of the tourism industry to help this emerging market, and its development of tourism products suitable as reference. [Keywords:] college student travel market analysis A college student travel market research and analysis 1. Travel motivations of college students Group of students in some universities in Henan survey showed that 84% of people interested in travel, 12% of the respondents is dispensable, only 4% of people opposed see, tourism is the most favorite of college students One way of leisure in Henan college students intent on tourism, 80% said they intend to travel. Low-grade students (82% with high school students (84% male (85% and female (85% do not there are significant differences, but students from urban and rural areas there are significant differences, of which 92% of students from the city’s intention to travel, while only 76% of students from rural areas going to travel. The main cause of this difference is caused by students from urban and rural differences in economic conditions caused the results showed that college students have a strong sense of independence. 2. The purpose of college students travel First, leisure outing (20%, mainly in order to enjoy the scenic spots, cultural relics and natural scenery, access to the United States pleasure, Second, the pure entertainment (15%, mainly in order to change the environment through tourism, to spice up their lives of purpose, entertainment, recreation seek mental relaxation and pleasure, Third, learning, perception of life and growth of knowledge (30%, mainly through tourism in order to gain more cultural knowledge, broaden horizo