College Students consumer psychology and behavior analysis of individual differences.doc

College Students’ consumer psychology and behavior analysis of individual differences [Paper Keywords] individual differences in consumer behavior, consumer psychology students [Abstract] This sort of consumer psychology and behavior of college students individual differences research, exploration of different gender, grade, professional, geographical and household income level of the students the characteristics of consumer psychology and behavior, that students only on the basis of individual differences in consumer psychology has for development education and timeliness of response, can really help students establish a scientific, rational view of consumption, to achieve development and growth. First, consumer behavior and characteristics of college students Consumer psychology and behavior is the behavior of consumers in the purchase occurred during the whole series of mental activities and external performance, it is an object of consumer spending with its own objective and subjective response to consumer demand for comprehensive, permeate all aspects of social life as a specific consumer groups, consumer psychology and behavior students growing concern. In the same group as college students, physical and mental development at the same stage, consumer psychology have much in common, first, the main body of contemporary college students 80, 90, who grew up in a wide range of ideas of social transition, with high aspirations and the pursuit of more opportunities and challenges facing, but also suffer greater psychological stress and conflict, it presents an increasingly diverse consumer attitudes, advance and modernization. Second, although the mainstream view of students spending a rational, scientific, but because of the psychological development of students at the turning point of life, academic, emotional, interpersonal stress, self-exploration of the lost, immature personality development, as well as future uncertainties are likely to affect