Colleges and Universities in the development of soft power issues.doc

Colleges and Universities in the development of soft power issues Summary: Soft power is well-known American political scientist Joseph International. Naiti out of an international political concept, the concept has a certain universal values and a strong inspiration. Institutions of higher learning as social development and competition, an important factor in soft power, its own development, there exists a problem of soft power. Institutions of higher learning in the development of soft power include attraction, influence, and cultural forces, institutional forces, organizational ability, and several other areas. At present, China’s soft power building of colleges and universities there exist many contradictions and problems. To solve these problems, we should pay attention to ideology, system building, campus culture, inter-school exchanges with other colleges and universities to enhance the soft power of the building. Keywords:: colleges and universities develop hard power soft power Well-known American political scientist Joseph International. Naiti out of international competition in the soft power (soft power) issue, believing that for a country, in international competition, not only relying on its military strength, economy of scale, technological development level of hard power, even more dependent on soft power, that is, “There the common sense of values of the attractive, and to contribute to achieve these values, a sense of justice and responsibility”, [1] P7 this power mainly from three kinds of resources: “culture (in the other countries can produce attractive Local work), political values (when he was able to truly put into practice at home and abroad, when these values), and foreign policy (when the policy is deemed to have legitimacy and moral authority when). “[1] P11, whether a country or a region, a city in development must be a combination of hard and soft power to achieve hardness and softness, and only thus can we occupy in the fier