Construction of Guangxi Higher Education Professional Brand.doc

Construction of Guangxi Higher Education Professional Brand [Abstract] brand through professional institutions of higher education in Guangxi types, disciplines, and the adaptability of the regional economy as well as in the national higher education in the professional analysis of the status bits, through the vertical and horizontal to professional research, brand positioning, quality assurance, brand promote and effect of monitoring and assessment, build a government led by the professional colleges and universities as the main brand, to achieve the ultimate quality of higher education in Guangxi to upgrade. [Keywords:] Guangxi; higher education; professional brand-building The party’s 17 largest report, to “vigorously develop vocational education, improve the quality of higher education,” quality of higher education should not be overlooked. With the rapid economic development in Guangxi into the track, western development of China-ASEAN Free Trade Area, the Pan-PRD regional cooperation, trade and economic cooperation, the Northern Gulf, Central, require large-scale, high-quality human resource supply for the various talents resulted in strong demand. This high-quality colleges and universities in Guangxi delivery personnel raised new challenges. At present, enhance the quality of higher education is imperative in Guangxi. In higher education, professional level of quality of education determines the school as the level, in large measure can comprehensively reflect the quality of education in schools and management level. Professional brand is highlight the strength and status of institutions of higher learning, the best guarantee to absorb new students. Colleges and universities to the professional brand of good results for the pole as a driving force to play its radiation and the demonstration effect will promote the teaching infrastructure, promote the continuous deepening teaching reform, promote the improvement of the overall level of the p