Consumer education in colleges and universities in College Students Countermeasures.docVIP

Consumer education in colleges and universities in College Students Countermeasures Abstract: The consumption of the mainstream of college students are rational, healthy, but there are also some negative consumer psychology and irrational consumer behavior. The cultivation of consumer attitudes of college students into the construction of campus culture and the “two courses” category, and actively create a healthy environment for consumption, to enhance consumer awareness of the cultivation of college students and guide them to establish the scientific concept of consumption has become a moral education can not be ignored subject. Keywords: college; students; consumer education; Countermeasures College students as a social group in a special group in view of their consumption spending by the profound impact of social groups, while also shown with other social groups, different consumer psychology, consumer behavior and characteristics. Consumption is basically due to college students rely on family support is still in the state, therefore, most of the students in their daily consumption, the consumer price, quality, fashion is a major factor they consider. Generally speaking, China’s consumption of contemporary college students is appropriate, rational, and healthy. However, as a special consumer groups, university students of consumer behavior and psychology inevitably be influenced by external factors, resulting in some students the process shown in the consumer consumption of unhealthy psychology and irrational propensity to consume. Such as to satisfy vanity of the competition, conspicuous consumption, the pursuit of fashion ahead of consumption, debt-consumption, conformity of blind consumption, impulse consumption. These non-rational consumer psychology and behavior reflect the characteristics of contemporary college students spending, but also exposed their consumption problems. Affect the formation of consumer attitudes of university studen