Consumption of College Students Recognition.doc

Consumption of College Students Recognition [Keywords:] students, sports consumption, consumer awareness With the development and social progress, people’s health awareness gradually increase to pay for health has become a fashion consumption. Sports consumption is that people with money to buy sports utility’s economic behavior. Sports consumption level and consumption structure economic development and the improvement is an important indicator of social progress [1]. college students is a higher level of knowledge of groups, the backbone of social development, improve the health status of its benefit to society to play its role. Studends Consumer spending is part of the system, which is to promote the university an important factor in the development of sports industry [2]. on consumer issues college students in the research will help protect the health of consumer behavior, but also for the development of university sports industry to provide a good opportunities. Sports Consumption of types 1 Sports Consumption refers to: the college students in order to meet their own needs of life and fitness cost of the PE material products, sports products and sports information products and services [3]. In our daily life, which mainly include the following channels type of consumer: for the purchase of sports apparel, footwear, sporting goods and equipment and other small fees, card for the purchase of physical exercise, participate in various sports courses, clubs and sports venues, such as the cost of renting, for Buy sports books, newspapers, magazines, magazines, audio and video products, and other costs, for watching sports events, sports events, television and other related expenses. 2, the psychological motivation of Sports Consumption In accordance with the economic point of view, consumer spending of a commodity, was simply trying to meet their particular needs. College sports consumption motivation broken down into: fitness requirements, e